Top polo dress outfit manufacturers in vietnam as manufacturer & exporter of high-class garments including: Dresses, shirts, T-shirts, jackets, underwear, swimwear, polo shirt, children`s clothes, uniforms, etc.. There are more and more international brands entering the Vietnamese market and gradually dominate such as H&M, Zara, Uniqlo, … Currently, there are more than 200 foreign fashion brands from mid to high-end products that have their official stores in Vietnam. The “landing” of many foreign fashion brands has pushed the domestic fashion industry which has only a small market share shrinking.
Source: VIRAC, Euromonitor
According to the data from Euromonitor, in the Vietnamese fashion market, no business holds more than 2% of the market share. With the largest market share, Adidas Group holds 1.5% market share. In which, the top 3 enterprises in Vietnamese fashion companies are all from abroad with many famous brands which are very popular with Vietnamese consumers.
Following the top 3 are Vietnamese enterprises that own familiar Vietnamese brands such as Biti’s, Canifa, Viet Tien, May 10 … Some domestic brands that are considered to have a foothold in the market such as Viet Tien, Nha Be, An Phuoc, May 10, … are also concentrated in the office product segment. Some domestic brands such as Foci, although once considered a “luxury brand” with large chain stores, have closed. Vietnamese businesses outsource to many major fashion brands in the world, so the quality of products produced by Vietnamese enterprises, in fact, is not too different if compared to the products of many international brands.
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Backlog of the Vietnamese fashion market.ㅤ
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There is no breakthrough to the world, including the region.
As one of the countries exporting textiles and garments in the world, but Vietnam’s fashion market is still unfamiliar with the world fashion map, even in the region. Exported textile products are still heavily outsourcing and exported under the names of foreign brands. Although Vietnamese fashion possesses many impressive talent design faces that are highly appreciated by international colleagues but still not widely known, it is necessary to improve the domestic fashion industry in combination with the media. to bring Vietnamese brands to the world.ㅤ
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Inferior in the domestic market
The domestic fashion business has long lost its competitive advantage with international brands, even in the home field due to poor design and small scale. Although there have been many improvements in materials as well as designs over the years, the operations of the main fashion companies in Vietnam are still heavily outsourced. ㅤ
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Suffusing of counterfeits
Counterfeit is always an issue in the Vietnamese fashion industry. Especially in the context of extensive integration, digital transformation, the situation of smuggling, stalls, and counterfeit of famous brands in the world is sophisticated, and even developed in the network environment. Most supermarkets, fashion stores, even online fashion shopping channels in Vietnam blatantly sell products of unknown origin, with diverse designs and much cheaper than authentic items. Although in 2020, the Vietnam Directorate of Market Surveillance has discovered and solved many cases of selling counterfeit goods, but the sale of counterfeit goods is still rampant, causing difficulties for the Fashion market in particular and the Vietnamese Fashion market in general.
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Spontaneous business
The spontaneous business trend is accompanied by the lack of professionalism of many Vietnamese fashion start-ups: the first collection may sell well but not sustainably, and cannot be maintained for long in the market. There is no suitable strategy for managing and promoting the brand in the long term … Many young brands even copy designs from international brands and sell them at cheaper prices in order to profit without aiming for long-term development goals. Much of the reason lies in the fact that Vietnam currently does not have an environment and a methodical school for operating fashion brands to develop the domestic fashion industry effectively and systematically.
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VIETNAM NATIONAL TEXTILE AND GARMENT GROUP
VINATEX is now the leading textile company in Vietnam. Its charter capital is 216 million USD. In addition to serving the domestic market, this company has also penetrated many other countries in the world, including USA, EU, Japan, Canada, South Africa, South America, Turkey, and Taiwan. Currently, it has 33 subsidiaries and 34 affiliated companies with total employees of 85,000.
PHONG PHU CORPORATION
Phong Phu Corporation specializes in manufacturing yarn products, sewing threads, fabrics, cotton towels, household products, garments and fashion in a closed process. It is the owner of famous brands Mollis, Hai Van, Macio, Acom, and Pelife. Besides, it also trades in textile machinery and accessories, chemicals and dyes. The company currently has 3 factories, which are equipped with modern machinery and equipment from Japan, America and some countries in Europe. Its products are widely distributed in major supermarkets such as Coop mart, Big C, Metro, E-Mart, Aeon, and many others.
In general, the company still faces many difficulties due to the negative impacts from the trade war between the US and China, intense competition in the domestic and international markets, and especially the COVID-19 pandemic. It has had to cease operation of many branches since the end of 2019.
VIET TIEN GARMENT CORPORATION
Viet Tien Garment Corporation’s major business activities are manufacturing garment products, and trading equipment, materials and accessories for garment, household electric appliances and import-export services. It possesses high-end brands such as Viettien, San Siaro, Manhattan, Smart Casual, and Viet Long. Viet Tien has a wide range of products from shirt, T-shirt, jacket, trousers, khaki trousers to pullover, sport wears. In 2017, it began distributing shoes made by Skechers.
Its products are also exported to Japan, the USA and the EU. Thanks to Vietnam’s participation in multilateral free trade agreements such as CPTPP and EVFTA, this company will enjoy a growth motivation.
SONG HONG GARMENT JOINT STOCK COMPANY
Founded in 1988, Song Hong Garment JSC mainly engages in manufacturing and processing bedding products and women, men and children clothes. It is one of the largest garment exporters in Vietnam. Although the textile industry is severely suffering from the negative impacts of the Covid-19 epidemic, the company is still operating normally, and employing over 10,000 people.
The General Director of the company informed that there were not many delayed or canceled orders. Over the past time, the company has maintained the orders from Walmart and Costco. Moreover, to make up for the decline in garment orders, the company has partly turned to manufacturing masks and medical protective gears.
Currently, Song Hong’s major export market is the USA, whose demand for garment goods has decreased due to the Covid-19 pandemic. Therefore, it is understandable that the company’s revenue has gone down.
