What is the largest number of ads blocked by Adblock Plus on a single webpage?


At Authenticated Digital, we built technology which analyzed each Javascript ad tag, and logged each partner that contributed to the ad being delivered from the advertiser to the publisher.

For example, a simple transaction could be:

Advertiser -> DSP -> SSP -> Publisher

If there was a middleman who was arbitraging ad spend (buying from one platform and selling on another), the transaction could look like this:

Advertiser -> DSP -> Ad Network -> SSP -> Publisher

The worst offender?

Advertiser -> DSP -> Ad Network 1 -> Ad Network 2 -> … -> Ad Network 1278 -> Publisher

Yes – the ad actually was bought and resold OVER 1200 times before being delivered to the page!

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