What is Gemini Gems? In the era of rapidly developing artificial intelligence, personalizing AI experiences is becoming increasingly important. Google has introduced Gemini Gems as a new step to help users create AI assistant versions that suit their specific needs.
This article will help you understand what Gemini Gems is , how it differs from regular Gemini , and especially how to create a Gem that specializes in writing SEO-standard content suitable for Vietnamese users.
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What are Gemini Gems?
Gemini Gems are a new feature integrated into Google’s Gemini (formerly known as Bard), allowing users to create “Gems” – small, personalized apps or utilities powered by artificial intelligence (AI). Each Gem can be seen as a mini AI agent, trained and customized for a specific purpose defined by the user.
Instead of repeatedly typing the same instructions, you can create a Gem to handle specific tasks such as:
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Generating SEO-optimized content
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Writing sales or customer response emails
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Planning study schedules or daily work
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Analyzing financial data and producing reports
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Assisting with programming or writing code on demand
- Instead of having to type in lengthy commands each time, with Gems, you only need to create them once and can reuse them whenever needed. This is how Google optimizes the AI experience, helping users work more efficiently with repetitive tasks such as writing, learning foreign languages, technical support, planning, etc.
In Gemini, “Gems” (also called “Gemini Experience Modules” or “Gems”) are customized versions of Gemini designed to help users solve repetitive tasks or gain deep expertise in specific areas. They are like custom-programmed “virtual assistants” that help automate tasks or solve specialized problems.
How are Gems different from regular Gemini?
The biggest difference between regular Gemini and Gemini Gems lies in the level of customization and intended use. The table below will help you visualize it better:
- Many users may confuse “Gems” and “Gemini” as two different artificial intelligence models from Google. However, in reality, Gems is not a separate AI but a powerful custom feature built on top of Gemini itself.
- Gemini is essentially the collective name for Google’s family of multimodal large language models (LLMs), which are designed to perform a wide range of tasks like question answering, text summarization, writing, and programming. You can interact with Gemini through a common chat interface, where it will act as a general-purpose AI assistant.
- Gems , on the other hand, are “specialized” versions of Gemini, created by users themselves to serve specific purposes. Instead of giving repetitive instructions every time a specialized task needs to be performed, users can create a “Gem” with pre-established instructions and background knowledge.
What is creating Gem to write SEO standard content?
One of the most popular and useful applications of Gemini Gems is to create an AI assistant that specializes in writing SEO-standard content in Vietnamese . With the increasing demand in digital marketing, writing SEO-standard content plays an important role in increasing search rankings and attracting customers.
When you create an SEO content writing Gem , you will pre-set elements such as:
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Title contains main keyword
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The structure of the article includes a clear introduction, body, and conclusion.
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Headings use H2, H3 tags appropriately
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Primary and secondary keywords are inserted naturally
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Writing style suitable for Vietnamese people, easy to read and understand
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Do not use icons, professional presentation, standard web posting
How to create Gem to write SEO standard content
Here is a detailed guide on how you can create a Gem to write SEO content in Vietnamese:
Step 1: Visit Gemini
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Access the addresshttps://gemini.google.com/
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Sign in with Google account
Step 2: Create a new Gem
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Click on the Gems tab in the left sidebar
- Select Create a Gem
Read more:Why do I need to register my application with the Ministry of Industry and Trade?
Step 3: Set up information for Gem
- Gem Name: Content Writer SEO – Vietnamese
- Description: AI assistant helps write SEO-standard content in Vietnamese, in a professional style, suitable for business or personal websites/blogs.
- Prompt:
You are an expert in writing SEO-standard content in Vietnamese. When I provide keywords or titles, please create a full article with the following requirements:
Write an attractive title, containing the main keyword
Short, to-the-point introduction
Clear article structure, use H2 and H3 tags appropriately
Insert keywords naturally, no stuffing
Length from 1500–2000 words (if not required, default 1000 words)
Do not use symbols or emojis
Easy-to-read writing style, friendly to Vietnamese people
The conclusion can summarize or provide a call to action.
After filling in all the information, click Save to complete.
Step 4: Use Gem to write SEO
When you want to write an article, just open Gem and enter a keyword, for example:
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Write SEO standard content with keywords: “Full package e-commerce platform registration service”
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Or: “write SEO blog post with topic website optimization 2025”
Gem will generate a properly formatted article, saving you time and ensuring SEO standards.
Read more:How to do effective Content Marketing for beginners
Benefits of using Gem to write SEO content
Save Time and Increase Productivity
- Prompt Automation: You don’t have to type requests like “Write SEO standard articles“, “insert main keywords in the title and opening paragraph”, “use professional but easy-to-understand writing style”,… All are pre-installed in Gem.
- Create outlines and drafts extremely quickly: With just one main keyword, Gem can immediately suggest a complete article structure (Title, H1, H2, H3, FAQ) according to SEO standards. From there, writing a draft is just a matter of minutes.
- Mass content production: When you need to deploy a topic cluster with dozens of articles, Gem helps you mass produce content with consistent quality and structure, significantly speeding up the SEO project progress.
Improve quality and ensure consistency
- Maintain consistent Tone of Voice: Gem ensures every post adheres to the brand voice you’ve established, whether it’s you or another team member.
- Synchronously apply On-page SEO factors: Gem will automatically apply the rules you set such as: reasonable keyword density, sub-keyword allocation (LSI), use heading tags, write short paragraphs, add bullet points, etc. This helps every article to be optimized systematically.
- Minimize human error: Common mistakes like forgetting to insert keywords, incorrect title structure, or straying from the main topic will be minimized.
In-depth and strategic optimization
- Smart Keyword Allocation: You can “teach” Gem how to integrate primary keywords, secondary keywords, and related entities naturally into your articles, instead of just “stuffing” them mechanically.
- Satisfy Search Intent: By setting up in the instructions section, Gem can create content that is aimed at the user’s purpose (e.g. finding information, comparing products, how-to guides, etc.), an extremely important factor in modern SEO.
- Competitor-Based Optimization: You can provide Gem with information about the articles that are ranking highest for that keyword (e.g. the subheadings they’re using, the questions they answer) and ask Gem to create a more comprehensive and superior piece of content.
Read more:SEO Trends 2025: Latest Updates and Effective Optimization Strategies
Stimulate creativity and overcome “idea block”
- Suggest new perspectives: When you only have one keyword, Gem can brainstorm multiple perspectives, headlines, and compelling subtopics to make your article more unique.
- Diversify content formats: You can ask Gem to convert a blog post into a YouTube video script, social media posts, or an email newsletter, making it easy to repurpose content.
How to build an effective SEO content writing Gem
To create such a Gem, you need to provide it with a very detailed set of instructions, including:
- Role (Persona): “You are an SEO content specialist with 10 years of experience.”
- Goal: “Your goal is to create articles that provide real value to readers, satisfy search intent, and are optimized to rank highly on Google.”
- Target audience: “Our audience is…”
- Keywords: “Always ask users to provide primary and secondary keywords. Include primary keywords in the title, URL, meta description, and first paragraph…”
- Structure of the article: “Always start by creating an outline of H1, H2, H3. The article should have an introduction, body, and conclusion. Use lists and bold to highlight important information.”
- Writing style: “Use a friendly, professional tone. Write short, easy-to-understand sentences. Avoid overly technical terminology.”
- Background knowledge (if any): You can upload documents about your company’s products, services, or content guidelines to give Gem more context when writing.
Using Gem to write SEO content is not just about automating writing, but building a smart, efficient, and strategic content production process . It turns Gemini from a general AI tool into a professional assistant, helping you save resources, improve the quality of your work, and scale your SEO campaign sustainably.
However, always remember that AI is a support tool, and the role of human moderation, editing, and adding advanced expertise (EEAT) is still indispensable.
Conclude
Gemini Gems is a powerful feature that helps personalize AI experiences, bringing high efficiency to users with specific needs. In particular, creating a Gem to write SEO-standard content will greatly support you in content creation, digital marketing and website building.
If you are a marketer, website owner, or freelance writer, don’t miss out on using Gemini Gems to speed up your work performance in a smart and flexible way.
